Social Entrepreneurship: How Mission Driven Companies Make an Impact

NAWBO San Diego and Knobbe Martens hosted two sustainability experts, Dr. Cindy J Lin and Kelly O’Hara, to discuss the path to “social” and the labels that support it, such as the difference between B Corps and Public Benefit Corps.

* A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being.

Felena Hanson interviewed two Hera Hub members on this important topic…

Guest Experts

Dr. Cindy J. Lin, CEO & Cofounder of Hey Social Good

A social impact tech company who is revolutionizing social good verification for businesses. HSG uses machine learning and data analytics to verify the environmental and social practices of public and private businesses. Hey Social Good offers a rapid and cost-effective way to crunch social impact metrics for businesses. They assess and award medal rankings to businesses who give back and adopt sustainable practices. Her goal is to simplify business’ efforts to positively improve people, planet and profit.

Kelly O’Hara, CEO of UPLIFT Accounting

Kelly O’Hara has been working with small businesses for over 10 years and knows how important having complete and accurate financials are for business owners to make more informed decisions about their business. Not only is she a Quickbooks ProAdvisor but she is a CPA and has over 10 years of business operations experience so she can relate to business owners in a way that many finance professionals struggle with. With the current pace of change and growing inequalities, social impact is more important than ever. Our two experts, Dr. Cindy J Lin and Kelly O’Hara will discuss the path to “social” and the labels that support it, such as the difference between B Corps and Public Benefit Corps. * A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being.