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What Visibility Really Takes — An Autumn Visibility Series
An intimate evening on what it actually takes to build partnerships that last.
Join Vanessa Abron, founder of Agency Abron, creative strategist and author of “Public Relations for Influencers & Content Creators,” for a candid, conversational evening exploring what it really takes to build lasting partnerships as a small business or creative entrepreneur.
THE CONVERSATION This isn’t a lecture — it’s a fireside chat built around the real challenges small businesses face when trying to build genuine partnerships, not just transactions. Vanessa will draw directly from her book to cover:
- PR as relationship-building, not self-promotion. A grounded, almost scientific approach to building relationships that last — and maintaining them once you have them.
- What a real PR campaign actually looks like. Moving past theory into the concrete, practical steps that make up a working campaign.
- Hands-on practice. A live look at how to build a press release from the ground up, using the same step-by-step approach readers of the book have called a genuine “aha” moment.
- Why every small business is now its own PR department. Practical framing for creators and entrepreneurs who are already doing PR work, whether they’ve called it that or not.
PAID TICKET HOLDERS WILL RECEIVE A COMPLIMENTARY COPY OF THE BOOK, “PUBLIC RELATIONS FOR INFLUENCERS & CONTENT CREATORS.”
ABOUT THE BOOK Public Relations for Influencers & Content Creators — Your Roadmap to Media Success
In the ever-evolving digital landscape, influencers and content creators are increasingly recognized as powerful voices and brand ambassadors. But how can you leverage this influence to achieve your professional goals and expand your reach beyond likes and shares?
“Public Relations for Influencers & Content Creators” is your essential guide to unlocking the untapped potential of public relations. Written by Vanessa Abron, an experienced PR professional and founder of Agency Abron, this book offers a unique insider perspective, bridging the gap between the world of influencers and traditional media relations.
Drawing from her experience organizing the groundbreaking “Digital Influencers Meet PR Pros” event, Abron reveals the strategies and secrets that successful influencers use to build their brands, secure media coverage, and land lucrative partnerships. This book is a comprehensive toolkit filled with actionable advice, insider tips, and real-world examples to help readers understand PR fundamentals, craft a compelling brand story, build relationships with media, master interviews, and use PR to fuel real brand growth.
Whether a seasoned influencer or just starting out, this is the resource readers need to elevate their brand, expand their reach, and step into the spotlight.
ABOUT VANESSA ABRON
Vanessa Abron is a creative strategist, entrepreneur, and multi-talented artist with over 20 years of experience in marketing, PR, and influencer engagement, working with top brands like Paramount Pictures, Aflac, Hilton, National Geographic, Hallmark Media, McDonald’s, and Fashion Fair Cosmetics.
As the founder of Agency Abron, she brings a multidisciplinary approach to strategy — thinking that spans branding, partnerships, PR, and creative direction, shaped as much by her work as an artist as by her work in the boardroom.
Vanessa is the creator of “Digital Influencers Meet PR Pros,” an event series she built to close the gap between influencers and the media professionals who could help them grow — the same insight that became the foundation of her book, “Public Relations for Influencers & Content Creators.” That same strategic thinking she’s brought to blue-chip brands now shapes how she works with influencers, entrepreneurs, and content creators — helping them strengthen their visibility, build credibility, and unlock new opportunities at their own scale.
THE EVENING
- Arrival & mingling
- Welcome & introduction
- Fireside conversation
- Audience Q&A
- Reception & continued mingling
Books will be available for purchase on site at the event.
