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The Currency of Connection
A conversation about what actually builds visibility that lasts — connection, not just content.
Join Vanessa Abron, founder of Agency Abron, creative strategist and author of “Public Relations for Influencers & Content Creators,” for a candid, conversational evening exploring what it really takes to build lasting partnerships as a small business or creative entrepreneur.
THE EVENT
Date: Saturday, September 26, 2026
Time: 4:00 PM – 6:00 PM
Location: Beyond the Book, A Literary Experience — 18063 Dixie Hwy, Homewood, IL 60430
Format: A fireside conversation, followed by a book signing
Ticket: $30
THE CONVERSATION
In business, connection is currency. Every referral you get, every customer who comes back, every local business that recommends you instead of someone else, none of that comes from a transaction. It comes from a relationship someone chose to maintain.
Vanessa has spent over 20 years building exactly those kinds of relationships for major brands, and this conversation is about scaling that same thinking down to your world: a referral partnership with another local business, a client who becomes a repeat customer, a collaboration that grows your reach without costing you a dime.
- Visibility for everyone, not just the famous, and how the right connections can amplify it further than you’d expect.
- Real partnership examples, not just theory. What actually makes another business, a client, or a collaborator want to keep coming back to you instead of moving on.
- The importance of initiating connections that are mutually beneficial, not selfish. How to approach any relationship, a vendor, a collaborator, a customer, as a two-way exchange from the very first ask.
- Networking and building relationships that actually last. Most people know how to make an introduction. Few know how to maintain it. This is the follow-through piece that gets skipped.
PAID TICKET HOLDERS WILL RECEIVE A COMPLIMENTARY COPY OF THE BOOK, “PUBLIC RELATIONS FOR INFLUENCERS & CONTENT CREATORS.”
ABOUT THE BOOK
Public Relations for Influencers & Content Creators — Your Roadmap to Media Success
In the ever-evolving digital landscape, influencers and content creators are increasingly recognized as powerful voices and brand ambassadors. But how can you leverage this influence to achieve your professional goals and expand your reach beyond likes and shares?
“Public Relations for Influencers & Content Creators” is your essential guide to unlocking the untapped potential of public relations. Written by Vanessa Abron, an experienced PR professional and founder of Agency Abron, this book offers a unique insider perspective, bridging the gap between the world of influencers and traditional media relations.
Drawing from her experience organizing the groundbreaking “Digital Influencers Meet PR Pros” event, Abron reveals the strategies and secrets that successful influencers use to build their brands, secure media coverage, and land lucrative partnerships. This book is a comprehensive toolkit filled with actionable advice, insider tips, and real-world examples to help readers understand PR fundamentals, craft a compelling brand story, build relationships with media, master interviews, and use PR to fuel real brand growth.
Whether a seasoned influencer or just starting out, this is the resource readers need to elevate their brand, expand their reach, and step into the spotlight.
ABOUT VANESSA ABRON
Vanessa Abron is a creative strategist, entrepreneur, and multi-talented artist with over 20 years of experience in marketing, PR, and influencer engagement, working with top brands like Paramount Pictures, Aflac, Hilton, National Geographic, Hallmark Media, McDonald’s, and Fashion Fair Cosmetics.
As the founder of Agency Abron, she brings a multidisciplinary approach to strategy — thinking that spans branding, partnerships, PR, and creative direction, shaped as much by her work as an artist as by her work in the boardroom.
Vanessa is the creator of “Digital Influencers Meet PR Pros,” an event series she built to close the gap between influencers and the media professionals who could help them grow — the same insight that became the foundation of her book, “Public Relations for Influencers & Content Creators.” That same strategic thinking she’s brought to blue-chip brands now shapes how she works with influencers, entrepreneurs, and content creators — helping them strengthen their visibility, build credibility, and unlock new opportunities at their own scale.
THE EVENING
- Arrival & mingling
- Welcome & introduction
- Fireside conversation
- Audience Q&A
- Book signing & continued mingling
