Personal Branding & LinkedIn Visibility GURU Hours w/ Cassandra Robinson
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!
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Cassandra Robinson is a Personal Brand Strategist and LinkedIn Ghostwriter who helps mission-driven founders, executives, and experts turn their expertise and lived experience into visible authority and aligned opportunities. With an audience of 60,000+ on LinkedIn, she specializes in authentic thought leadership, personal branding, storytelling, and using AI to amplify a person’s voice without losing what makes it uniquely theirs.
Cassandra’s expertise comes from years of building a personal brand in public and helping others do the same. Her journey began with a dare to post her first LinkedIn video in 2019, which grew into a 30-day visibility challenge and eventually a multi-year practice of writing, storytelling, and thought leadership. Over the past six-plus years, she has written hundreds of original LinkedIn posts and built an audience of nearly 60,000 followers.
She has also worked one-on-one with dozens of founders, executives, consultants, coaches, and experts across industries including women’s wellness, cybersecurity, medtech, DEI, healthcare, and professional services. Through that work, she has seen a consistent truth: expertise is rarely the problem. More often, the real barriers are identity, clarity, confidence, fear of rejection, and uncertainty about how to show up authentically and consistently.
Cassandra helps clients clarify what they want to be known for, strengthen their voice, communicate their expertise, and turn visibility into trust, authority, and aligned opportunities.
Questions you may ask Cassandra:
- How do I clarify what I want to be known for and position myself as a thought leader on LinkedIn?
- What should I post about if I want to build my personal brand and attract the right clients or opportunities?
- How can I make my LinkedIn profile clearly communicate who I am, what I do, and who I help?
- How do I use AI to create content more efficiently without losing my authentic voice?
- How can I become more consistent and visible on LinkedIn without feeling like I’m constantly self-promoting?
Guru Hours:
Wednesday 1:00 PM – 3:00 PM, and then every 4th Thursday, beginning October 2026 at Hera Hub Carlsbad.
