- This event has passed.
How to Introduce Yourself and Be Understood w/ Maggy Sterner – Business Foundation Sub-hub
If people can’t understand what you do, they can’t hire or refer you. Networking feels awkward, referrals are inconsistent, and your social media topics are all over the place. In this interactive workshop, brand messaging and positioning strategist Maggy Sterner will guide you through her ONE-Sentence Solution framework. You’ll clarify your target audience, the problem you solve, and the solution you deliver, then create a working draft of one clear, compelling sentence that helps potential clients understand your value.
Clearly answer “What do you do?” when you
• clarify your target audience
• define the problem and solution
• write a working draft of your clear one-sentence message anyone can understand.
Maggy Sterner is a brand messaging and positioning strategist who teaches experienced business owners how to answer “What do you do?” in one clear sentence so the right people understand them, remember them, and hire them. As a radio and television reporter for CBS News, she learned how to find the essence of a story and tell it in 30 seconds so anyone could understand. Her mission is to help people discover and express their brilliance. Connect with her at https://www.linkedin.com/in/maggysterner/.
