Audience-Centered Storytelling w/ Rachel Kumar – Marketing Sub-Hub

Event link: https://connect.herahub.com/c/virtual-events/audience-centered-storytelling-w-rachel-kumar-marketing-subhub

Many businesses make the mistake of centering their own companies and services in their marketing—focusing on how they can help, what they do, and how they are better than the competition. The most effective way to attract ideal clients, however, is to center the audience in the story.

In this Sub-Hub, attendees will:

• Learn an audience-centered formula for messaging
• Workshop questions about their audience they may have never considered before
• Gain a clear understanding of how they are uniquely positioned to serve their ideal clients

Participants will leave with foundational language they can use throughout their marketing materials.

During the session, attendees will use the following worksheet:
https://docs.google.com/document/d/1LSl5RE3wTzbeszYdTW4BWuYMY623a1jdXaiVmWI6eDc/edit?usp=sharing

After an initial overview, attendees will be invited to make a copy of the worksheet and complete it throughout the session. If time permits, one or two participants will have the opportunity to share their responses and receive feedback.

Participants will walk away with the following action items:

1. Finish completing the worksheet
2. Create a messaging framework based on their new understanding of their audience
3. Use that messaging framework to update and strengthen their marketing messaging

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Rachel is on a mission to help leaders build teams and companies worth working for. She is a brand strategist, culture consultant, and marketing communications expert who serves as a trusted guide through the complex terrain of change and growth. From Fortune 100 companies to funded startups, Rachel partners with organizations that are ready to scale their next mountain and create a positive impact in the world.

Learn more at https://www.rachelkgroup.com/ or connect with Rachel on LinkedIn at https://www.linkedin.com/in/rachelkcross/.

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Hera Hub’s Global Marketing Sub-Hub is open to any Hera Hub members working in marketing-related fields or those who want dedicated time to focus on marketing their own businesses. The Sub-Hub meets on the second Tuesday of each month from 10:00–11:00 AM PT / 1:00–2:00 PM ET.