We work closely with you to source a location, negotiate a favorable lease, build out a beautiful, functional space, set up all your systems, and build buzz in the female entrepreneurial community… all with the goal of getting you up and running as quickly as possible.
- Start-up Manual – start-up canvas to help you map out your plan and set goals
- Real Estate Manual – outlining the commercial real estate process
- Operations Manual – everything you’ll need to grow your community and run your location
- Marketing Manual – all aspects of community outreach, online marketing, and lead generation
These documents are a culmination of six years of experience setting up and running multiple Hera Hub locations. Here are some of the highlights…
- Daily facility management
- Business management – email, drive, calendar
- Guidance to build and manage your community – monthly & weekly events, special affinity groups, mastermind and accountability programs, member advisory board, testimonial campaigns
- Special birthday and holiday recognition programs
- Networking – marketing membership and outside events, outside sales
- Membership plans, service packages, products & suggested pricing (may vary city to city)
- Event planning and management – evenings, member lunch, happy hour, art opening
- Space details & furniture configurations
- Devices & equipment suggestions Internet, Telephones, Audio, Video
- Marketing – Web and social channels
- Sales – membership inquiry, event sales process
- New member administration, member management system & reporting
- Performance benchmarking / KPIs
- Financial management – CC management, sales/costs
- Expectations – collaboration with other coworking spaces and other Hera Hub locations
- HR plan, including contracts
MARKETING – We work very closely with the location owner to build a robust market introduction program and a strong platform for ongoing marketing outreach. Some of the highlights include…
- Use of the Hera Hub name and logo (trademarked)
- Pre-built micro-site with all your center’s information – inclusive of event listing and blog – example: https://herahub.com/DC
- Set-up and maintenance of robust Customer Relationship Management (CRM) system to capture and manage leads
- Web-forms that feed directly into your customized sales automation platform
- Social media set-up and daily action-plan – Facebook, Linkedin, Twitter, and Instagram
- Optimized images and video to share via social channels
- Help with set-up and management of local listings – Yelp, Google local, etc.
- Detailed marketing calendars – monthly and weekly
- Public Relations campaigns and templates
- Support building strategic alliances with local organizations and key influencers
- Email marketing system with easy-to-use templates – helps you keep in touch with prospects and existing members
- Customized collateral – template business cards, brochures, price lists, signage, and other important print materials – all accessed via our private online store and shipped direct
- Promotional products – high-quality, branded promotional items such as pens, notepads, tumblers, and wine glasses are available via our private online store and shipped direct
- Special pre-launch marketing – such as sneak peek events and pop-up coworking days to build base of founding members (sell memberships before you open)
*** We will also help you manage content for blog posts, social media posts, and social media integration.
SOFTWARE & TECHNOLOGY – Our unique, highly customized Back-end Management System (Iris) will create real-time visibility into your business, allowing us to work together to fine-tune your business plan.
- Reservation system (online booking of meeting/conference/event)
- Customized auto-billing platform that feeds into Quickbooks
- Member satisfaction surveys
- Domain-based services (enterprise email and secure online collaboration)
- Hera Hub Collective via TEAMIE (intranet for document sharing and communication)
REAL ESTATE – Because we understand that this may be your first time seeking commercial real estate we spend a significant amount of time helping you identify the right location.
- We will help you select a qualified local broker to assist you with site selection and lease negotiation.
- We have a polished “real estate package” you can use as a tool to market the concept to landlords.
- We will give you feedback on each property, and help you weigh property options through our property rating template
- Our team will mentor you on space design and improvements
- We will provide you with a comprehensive standard layout plan with furniture and interior design tips
- You will receive a complete list of the furniture/equipment needed with purchasing recommendations and pricing guidelines
- In addition to outlining how best to approach each of these areas, we also help you identify when to begin working on each of these key milestones.
Approximately 12 weeks prior to opening we outline the process of…
- Furniture and fixture purchases
- Media outreach
- Soliciting ambassadors
- Coordinating your first art installation
- Setting a launch party date
- Coordination with Strategic Partners, Sponsors, and a featured non-profit (such as Dress for Success)
ONGOING SUPPORT includes:
- Ask questions and get first-hand answers 24/7 through our online communication channel
- Access to our online library filled with business templates and manuals
- Support in monthly reporting and KPI tracking
- Monthly calls – focused on best practices, marketing tactics, and member management tools
